Communicating clearly and persuasively is vital to a successful nonprofit organization. And because you're talking about a service or cause, such as child care or land conservation, rather than a product, it's all the more important to be clear. This workshop will cover the tools for effective communication, including: Clarifying your unique selling proposition; Understanding your audience and market; Message development -- thinking through what you want them to know; Determining the best vehicles from media to letters to visits to internet and email; Handling outreach during a crisis; Assessing what works best for you. At the end of the day, you'll have an outline of a strategic communications plan to help drive your organization's future success. This course is appropriate for anyone from any nonprofit who wants to better understand how to use communications as a strategic tool that builds awareness of issues, organizational visibility and donor base support. We encourage multiple representatives from an organization to attend together.